Pomade for Men

Pomade for Men

 (609 Reviews)

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$46.60
$46.60 $54.00
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check_circle ✓ Medium Flexible Hold

check_circle ✓ Natural-Looking Shine

check_circle ✓ Easy to Apply & Rinse Out

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Pomade for Men

Pomade for Men

$46.60
$46.60 $54.00
SAVE 13% Sold out

Create clean, controlled hairstyles with flexible medium hold and a natural-looking shine. This styling pomade is easy to work through the hair and helps create smooth, polished styles without making styling complicated.

Suitable for classic and modern hairstyles including side parts, slick backs and neatly controlled looks.

Key Benefits

✓ Medium flexible hold
✓ Natural-looking shine
✓ Smooth and controlled styling
✓ Easy to apply and reshape
✓ Ideal for classic hairstyles

How to Use

Work a small amount between your palms, then apply evenly through damp or dry hair. Comb or shape into your preferred style and add more product if additional control is needed.

 
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The Key Ingredients

  • Bentonite Clay

    Adds natural volume and texture without weighing hair down.

  • Jojoba Oil

    Lightweight hydration that keeps hair soft, smooth, and clean—never greasy or heavy.

  • Beeswax

    Locks in your style with flexible, all-day structure and hold.

  • Argan Oil

    Helps strengthen, smooth, and protect for visibly healthier-looking hair.
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    FULL INGREDIENT LIST

    • Caprylic/Capric Triglyceride:Emulsifier
    • Castor Oil:Reduces Frizz
    • Bentonite (Clay):Adds Volume & Thickness
    • Beeswax:Strong Hold & Structure
    • Shea Butter:Improves Application
    • Santal Sandalwood:Naturally Derived Fragrance
    • Jojoba Oil:Lightweight Hydration
    • Vitamin E:Antioxidant
    • Argan Oil:Helps Strengthen & Condition Hair

    Without the grease or buildup.

    Natural Slicked & Flowy Looks

    Naturally-Derived Ingredients

    Formulated without parabens & petroleum.

    All-Day Medium Hold

    Flexible hold that lasts–without the buildup.

    Nothing To Hide

    Every ingredient listed. Every one intentional.

    Scalp & Skin-Safe

    Gentle & effective. Zero compromise.

    High-Performance Formula

    Engineered to deliver with no compromise.

    Naturally Derived FragranceScented with our signature scent.

    Scented with our signature scent.

      Guide to Proper Use

      Get the Perfect Men's Look

      • 1

        Hair Preparation

        After shampooing, blow-dry until completely dry or 80% dry; for a slicked-back or side-parted style, leave hair slightly damp.

      • 2

        Application & Emulsification

        Take a coin-sized amount of product and rub it thoroughly between your palms until it becomes translucent; use less for fine, soft hair, and adjust the amount upward as needed for coarse, thick hair.

      • 3

        Application & Styling

        Apply evenly from roots to ends.
        ▫️ Side Part / Slicked-Back Style: Comb through to create a smooth, glossy finish.
        ▫️ Natural Texture: Scrunch with your fingers to style.

      • 4

        Touch-Ups During the Day

        If your hairstyle becomes disheveled, simply dampen your hands with a small amount of water to restyle—no need to reapply product.

      • 5

        Washing

        Washes out easily with regular shampoo; no need for a strong anti-oil shampoo.
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        Men’s medium-short hair (5–20 cm), styled with a side part, slicked-back look, or a flowing style

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        Looking for medium-hold styling that can be reworked with water, without a stiff, crusty finish or white residue

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        Sensitive scalp; avoids paraffin wax and parabens; prefers nourishing styling products

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        For business commutes and everyday outings, prefers a natural sheen + clean sandalwood scent

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        Dislikes traditional oil-based hair waxes; concerned about greasiness, difficulty rinsing, and residue on the scalp

        The Perfect Hair Wax for Medium and Short Hair

        Are you still putting up with traditional hair wax that leaves your hair stiff and flaky, or oil-based products that are hard to wash out and leave residue on your scalp? BASED Pomade is designed specifically for men who want a natural, glossy look.

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        $19.99
        $19.99
        SAVE Sold out

        Frequently asked questions

        How is the scent?

        Masculine, clean and addictive. Scented with our naturally-derived fan favorite scent Santal Sandalwood.

        Does it harden or flake?

        No. It dries with flexible hold, not helmet head. No crusty texture, no flakes.

        Is it gentle on my scalp?

        Yes. The formula uses 9 intentionally selected ingredients, including jojoba oil for lightweight hydration, shea butter for softness, vitamin E as an antioxidant, and naturally-derived Santal Sandalwood fragrance. Every ingredient is on the label.

        Can I restyle throughout the day?

        Yes. It's reworkable with just a bit of water or damp hands-style stays flexible all day.

        What kind of styles is this made for?

        BASED Pomade is perfect for classic slick-backs, flows, side parts, or modern structured styles that need hold with natural shine. Great for short to medium hair.

        Can I use it with other styling products?

        Yes, BASED Pomade works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Beachy Flow Duo , which is a mix of BASED Pomade and BASED Sea Salt Spray.

        How is the BASED Pomade different from traditional pomades?

        Most pomades are loaded with synthetic shine agents, heavy oils, or synthetic fragrance bombs. BASED gives you strong, clean styling without any harsh, synthetic chemicals or fragrances that can cause irritation.