Men’s Hair Styling Clay

Men’s Hair Styling Clay

 (1253 Reviews)

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$46.60
$46.60 $54.00
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check_circle ✓ Strong, Reworkable Hold

check_circle ✓ Low-Shine Natural Finish

check_circle ✓ Adds Texture Without Stiffness

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Men’s Hair Styling Clay

Men’s Hair Styling Clay

$46.60
$46.60 $54.00
SAVE 13% Sold out

Create textured, defined hairstyles with strong yet flexible control. This hair styling clay provides a natural low-shine finish while helping add shape and separation without making hair look overly glossy.

Ideal for textured, structured and natural-looking hairstyles that need lasting control and easy restyling.

Key Benefits

✓ Strong, flexible hold
✓ Natural low-shine finish
✓ Adds texture and definition
✓ Easy to shape and restyle
✓ Suitable for everyday styling

How to Use

Warm a small amount between your palms, then work evenly through dry or slightly damp hair. Shape with your fingers or a comb and add more product as needed.

 
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  • Science-Backed

  • Naturally-Derived Ingredients

  • Formulated & Filled in USA

    The Key Ingredients

    • Kaolin Clay

      Creates matte texture with natural grip for ultimate styling control and hold.

    • Beeswax

      Delivers lasting structure with a strong, flexible hold that stays all day.

    • Bentonite Clay

      Boosts volume while drawing out excess oil, dirt, and product buildup from hair

    • Shea Butter

      Softens and conditions both hair and scalp without adding shine or greasiness.
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      FULL INGREDIENT LIST

      • Shea Butter:Moisturizes and Conditions Hair
      • Beeswax:Provides hold and texture
      • Kaolin Clay:Absorbs Oil, Adds Texture
      • Arrowroot Powder:Adds Texture & Volume
      • Santal Sandalwood:Naturally Derived Fragrance
      • Bentonite (Clay):Absorbs excess oil and impurities
      • Vitamin E:Antioxidant

      Free from stiff texture and excess buildup

      Natural matte textured finish

      Naturally‑Sourced Ingredients

      Crafted free of parabens and petroleum‑derived components.

      Naturally‑Sourced Fragrance

      Infused with our custom signature aroma.

      Gentle For Scalp & Skin

      Mild, skin‑friendly formulation for daily use.

      Long‑Lasting Styling Hold

      Offers flexible styling support, without weighing hair down with excess residue.

      Transparent Ingredient Philosophy

      Full ingredient disclosure, every component purposefully selected.

      Thoughtfully‑Built Formula

      Carefully developed for consistent styling performance.

      BEFORE & AFTER

      finish, formulated with gentle ingredients that care for hair while styling.

      How to Use

        • Transforms Flat Hair

        • Naturally-Derived Ingredients

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          Strong All Day Hold
          Men’s Hair Styling Clay

          Men’s Hair Styling Clay

          From $43.60
          From $43.60 $50.00
          SAVE 12% Sold out

          Styling beginners, in search of user‑friendly clay that avoids white flaking

          Anyone who favors light, fresh scent over heavy overpowering fragrances

          Users wanting dependable hold, without stiff, crusty texture or heavy product residue

          People for daily commutes & work‑ready styles, seeking easy, all‑day wearable hairstyling

          Men with short‑to‑medium length hair, looking to add texture and volume to straight hair

          Who This Is For | See If You Fit the Description

          got questions?Get started here.

          Who is this best for?

          BASED Hair Clay is ideal for short to medium-length hair that needs strong hold, matte finish, and textured separation. Best for thick, straight, or wavy hair-it's not ideal for long or very curly hair.

          Does it wash out easily?

          Yes. It's oil-based but non-greasy, and rinses clean with shampoo-no scrubbing, no residue.

          Is it scented or perfumed?

          It's lightly scented with our naturally-derived fan-favorite scent - Santal. Masculine, clean and addictive. BASED will never use cheap & harsh synthetic fragrances that can cause irritation.

          How much hold does it give?

          Expect a strong, all-day hold with natural texture and no overly stiff feel. Unlike gels or cheap clays that flake, ours stays flexible and touchable.

          Can I use it with other styling products?

          Yes, BASED Hair Clay works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Matte Texture Duo , which is a mix of BASED Hair Clay and BASED Texture Powder.

          Will it make my hair look greasy or heavy?

          No. Even though it's oil-based, the formula is designed to deliver a matte finish without heavy buildup or excess shine. You get control and separation-without the shine.

          Will it damage or dry out my hair over time?

          We use premium, nourishing waxes, oils, and botanical extracts that condition while you style. Unlike others, we never use any drying alcohols, cheap fillers or harsh synthetics which can make your hair feel and look worse over time.

          How is the BASED Hair Clay different from traditional hair clays?

          Most clays use heavy petroleum bases, chalky fillers, or fake matte agents that dry your hair out. BASED Hair clay is oil-based, performance-driven, and built with ingredients your hair will actually benefit from. Zero shortcuts, zero compromises.